It happens every time a new year comes around – guys make resolutions to pay more attention to how they dress, and to elevate their style game. For some, making those changes comes naturally and the process goes smoothly, and that’s great. For others, however, a little more assistance is needed. Perhaps during the initial wave of January enthusiasm you bought a few random items on a whim, but now you have no idea how or when you’d ever wear them. Or maybe you’re not quite sure where to start, and haven’t bought anything at all yet.

Part of the issue is that when we think of style as a general concept, we imagine a lot of glossy magazine images that cover a range of looks and lifestyles. While that’s a great way to get inspired, when it comes down to actually creating your own personal style, you need to be specific about defining exactly what you want that style to be. You need to think about how you want to look in a variety of situations – at work, on the weekends, or going out in the evening.

This is where planning comes in. Whether you want to build a great wardrobe from the ground up, or augment your existing wardrobe into something that fits the updated vision you have for yourself, creating a style plan is an essential part of the process. Do you want to be sophisticated and polished at all times? Comfortable and relaxed? Bold and confident? These are all things to think about. How do you see yourself ideally? How do you want others to perceive you?

The goal with answering these questions is to be able to shop for clothes that will fit your overall style arc, and then enjoy combining those pieces into cohesive outfits. If you have a well-defined idea of what you want your style to be, you can buy things that will help you maximise the number of different ways you can wear your clothes, while still leaving some wiggle room to have fun and try new things.

Thinking about how you want to present yourself before you buy anything new can help you choose items that will make sense in the overall picture, and will turn shopping from a chore into a pleasure. You’ll eliminate buyer’s remorse, and you’ll never have clothes that are just gathering dust at the back of your closet. It’s a small upfront investment of time and effort that pays huge dividends when you get dressed and look in the mirror every morning.

Of course, you never have to go through the process alone. We have all the expertise you need to help you define your style, and get you on your way to making the right shopping choices. Spring and summer are coming, so now is the perfect time to get started building the wardrobe of your dreams!

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