Have you noticed that “luxury” means something different now than it did fifty years ago? Sure, it’s still about living your best life and all the things that come along with that, but the idea has evolved into something that’s no longer just for celebrities and billionaires. The new definition of luxury reaches across a much broader spectrum, and here’s how you can bring some of that prosperity into your own life.

Change your mindset. Luxury lifestyles used to be about what family you were born into, or having a certain bank balance. These days, modern luxury is about a lifestyle that is informed by an attitude. You truly can make any change you want in your life, but it has to start with a shift in how you think. Instead of telling yourself “I’ll never have any of that”, start where you are and do what you can to explore your options. You’ll be surprised at how much is actually available to you, and how learning to value yourself at that level can give you so much back in return.

Embrace individuality. There’s an old Japanese proverb: The nail that sticks up gets hammered down. This could be a slogan for the old ways of luxury – it had a very specific look, and the key was to ‘keep up with the Joneses’ and not stray too far from what was expected. These days, though, individuality and living a unique life is the hallmark of the true luxury style aficionado. If you’ve always dreamed of being that risk-taker who sets trends rather than following them, your time has come. Instead of chasing after an outdated and restricted definition of luxury, you can be  opening it up and defining it for yourself and those around you.

Integrate your personal style with your lifestyle. The new standard of luxury is not a contest for who owns the most things; it’s the entire package of how you live your life on a daily basis. Modern luxury is less about aspiration and more about inspiration. Looking and dressing the part is certainly a factor, but the values and actions you embrace in your daily life are just as important.

Adopt an attitude of abundance. If you’re constantly focused on the material aspects of luxury that you don’t yet have, you’ll be chasing that dragon forever. A little gratitude goes a long way, and it’s true that abundance starts with a focus on giving rather than getting. Today’s luxury man doesn’t put himself on a pedestal above others; he graciously gives back to the community knowing that he is secure in who he is, and glad to help raise others up in the process. This is why we hold events like our annual Trade-In Sale, to spread the joy of style and help others get ahead in life.

In short, the new standard of luxury is not a static set of material goals; it’s a dynamic process that you can start incorporating into your life today. Come into our store and get inspired to be the best version of yourself!

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